Exclusive article from Google Business Encyclopedia: Using app links to redirect traffic to H5 games or websites for ad monetization is nothing new, but increasingly, these practices are being used by leading companies to engage in shady operations, defrauding Google for illegal revenue. We previously published an article about apps that were removed from the Play Store for fraudulent practices after redirecting traffic to H5 games. See the link: Google Play Issues: Violation of Deceptive Behavior Policy. Your app contains content that does not comply with the Deceptive Behavior Policy.
Since this site no longer publishes specialized content related to Google Play listings and developer-related content, this article will focus solely on ad monetization.
As shown in the image below, the developer’s account was terminated for violating the ad fraud policy. The ban text reads as follows:
We have detected that the app associated with your Play developer account is driving invalid traffic by serving ads in violation of the Google Play ad fraud policy and the Google AdSense program policies. As shown in the image below,
In the past, apps with idle traffic and unable to fully utilize its value often profited by transferring it to third parties.
Some players also monetize their own AdSense or AdMob ads through their own products. They initially engaged in various fraudulent practices through upstream app traffic pages: using inducements, hints, and tasks to direct users to downstream Google ad monetization landing pages, generating advertising revenue.
This method used to be very stable, but with the deep integration of Google’s entire ecosystem, it can only be said that “a cold winter has arrived.”
