IOS social apps were notified by the National Press and Publication Administration (NPPA) to be removed from Apple, possibly involving game addiction prevention

IOS social apps were notified by the National Press and Publication Administration (NPPA) to be removed from Apple, possibly involving game addiction prevention

Network services for China must strictly comply with Chinese laws and regulations. Sometimes the operator’s unintentional actions may also be considered violations. This case is a social app that has been released on the Apple store for several years. Suddenly, Apple received a notice of removal from the shelves, citing the Law on the Protection of Minors, the Notice on Further Strict Management to Effectively Prevent Minors from Addicting to Online Games and other regulations. As shown below

After communicating with the Apple team about the complaint, the detailed reply is as shown below.

The original text is roughly as follows: Thank you for contacting us about your page. In order to further clarify the issues conveyed previously, the Chinese government notified us that your application does not comply with local Chinese laws, so your application will not be sold in China. Please contact China xxxxxx (www.nppa.gov.cn) for more details and possible solutions. The details are as follows.

The following figure is the original English reply content

This case is a large-scale social app in China. We did not continue the service. After all, it was required to be removed by the regulatory authorities (government). No matter how we communicated with Apple, it was useless. Let’s analyze the reasons and solutions below.

Internet services in China are constantly monitored and managed by regulatory authorities. Once non-compliant or illegal matters are scanned, regulatory authorities will immediately deal with them. The team of the removed app informed us that there was no gaming behavior, only social content. We don’t know whether there are these behaviors or whether the regulatory authorities have defined them, and we will not go into it.

If it is really because of the game behavior that the real-name and anti-addiction system are not connected as required, you can try the following methods to remedy it. First, connect to the online game real-name service at the National Press and Publication Administration, as shown in the figure below.

The online game real-name authentication service is integrated with the anti-addiction system. You need to register with the enterprise entity information first, and then use the relevant interface to deploy it, as shown in the figure below.

After remedying the anti-addiction system, apply to the Press and Publication Administration for a review (you need to find the specific entrance yourself). If you are given a review opportunity and the rectification behavior is recognized, there is still a certain chance to resume listing.

We were once verbally asked by the Cyberspace Administration to close for half a year, and then decide whether to resume after half a year. The regulator’s original intention is good, and all we can do is cooperate with the supervision. As long as the problem is not serious and we firmly abide by the regulations, there is still a chance to re-list in China.

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