This is the Google Business Encyclopedia, AdSense section. Over the past year, Google AdSense has undergone tremendous changes. From the era of easy profits, it has instantly fallen to the era of small profits, and even losses. For the specific reasons, please refer to some of our previous articles, reference link: AdSense traditional content display ads are not running properly? The culprit for low ad prices may be this. As of May 2025, almost no one can outperform AdSense ads by buying traffic through the most primitive channels such as Google Ads and FB, whether it is pure display ads or search ads that rely on CPC prices. There is no way to run through the premium traffic of large manufacturers. As shown in the figure below, the Google ad revenue brought by 50,000 ad clicks is only $200.
With over 300,000 traffic, AdSense monetization is no longer accessible to the average newcomer. Purchasing traffic for arbitrage, following publicly available tutorials, will only lead to financial ruin. Fortunately, even with a return of only $200 from investing 300,000 traffic, we’re still profitable. While profits are less than one-tenth of what they were two years ago, they’re still manageable in this era of survival.
As the chart below shows, the CPC (cost per click) for ads is now almost negligible, with most CPCs hovering around 0 or 0.01, as shown below.
Two years ago, this CPC indicator was at least above 0.07. Although Google has cancelled the CPC billing model for content ads, it still refers to the CPC indicator in some cases.
In the later stage of advertising arbitrage, we can only optimize the ECPM and CPC indicators so as not to waste the real money traffic.
