This is the Google Business Encyclopedia website. Since AdSense underwent significant changes a year ago (2024), many players who previously relied on AdSense for monetization have faced a crisis. For more information, please consult our earlier articles. After implementing traffic weighting and account weighting strategies, Google has adjusted its CPC (cost-per-click) billing rules and search engine advertising strategies.
As of press time, it’s difficult for regular players and regular AdSense accounts to achieve profitability, yet many players continue to apply for AdSense accounts. Unlike in the past, the review threshold and review time have been tightened.
Below are the dates for website submissions to AdSense for review, as shown in the figure below.
The following is the date of the audit results. To be precise, it should be about half a month.
As for the rejection reason, it’s no surprise. It’s still the standard reason of low-value content. For the Google ecosystem, stricter entry barriers are a good thing.
We expect Google to continue eliminating existing accounts, raise the bar for new accounts and websites, and implement more transparent and fair policies to protect healthy publisher growth. However, AdSense will likely continue to have a place for some players in the future, influenced by market conditions.
